Known as the ‘Voice of Bodybuilding,’ retired IFBB veteran Bob Cicherillo has remained entrenched in the sport despite no longer competing. In Dennis James’ round table discussion on The Menace podcast, Cicherillo proposed paying bodybuilders a percentage of pay-per-view revenue from shows based on their ability to draw in viewers. Bob Cicherillo is best known for […]
The post Athletes Rep Bob Cicherillo Offers Pay-Per-View ‘Profit-Share’ Solution to Bodybuilders Having to Pay Own Way for Events appeared first on Fitness Volt.
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